<h1>Listing 101</h1>		
			<h1>Charlotte</h1>		
		<p>Learn how to use our platform to it's full potential.</p>		
			<h2>Listing Features</h2>		
				Searchable ListingsCore Listing DetailsBuilt-in Contact FormMap Locator & DirectionsRatings & ReviewsDirect Contact InfoSocial Media LinksEmbed VideoMember Only Special OffersBooking IntegrationLink To Your WebsiteImage GalleryBonus Image GalleryCloud Services ConsultationsWebsite ConsultationsSearch and Listing ProminencePersonalized Listing Support			
				<h3><strong>Searchable Listings</strong></h3><p>Those looking to explore Charlotte, North Carolina can easily find what they are looking for, using various search and filter options, such as Neighborhood, Address, Amenities, and more.</p><p>We encourage Listing owners to fill out their Listings as completely as possible, in order to extend their customer reach.</p><p><a href="https://charlotte.spisesteder.dk/explore/" target="_blank" rel="noopener">Check out the Search page for yourself.</a><br /><br /></p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-searchable-listings.jpg" alt="" width="384" height="808" /></p><h3><strong>Core Listing Details</strong></h3><p>Listing owners can provide various details to help users of our platform make better-informed decisions.</p><p>The following details are available to all Listing owners, regardless of their Listing package.</p><ul><li style="list-style-type: none;"><ul><li>Name</li><li>Tagline</li><li>About</li><li>Amenities</li><li>Price Range</li><li>Email Address (Not publicly viewable)</li><li>Neighborhood</li><li>Address (Map / Driving Directions)</li><li>Open Hours</li><li>Related Listings</li></ul></li></ul><p><strong>Tip:</strong> The higher you move up within the Listing packages, the more fields you unlock.</p><h3><strong>Built-in Contact Form</strong></h3><p>All Listings include a built-in contact form so people always have an easy way to reach out to Listing owners.</p><p>The email address used when signing up for the platform will be used as the default recipient address, but this can be changed at any time, by editing your account details.</p><p><a href="https://charlotte.spisesteder.dk/my-account/edit-account/" target="_blank" rel="noopener">Change your email address here.</a><br /><br /></p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-contact-form.jpg" alt="" width="619" height="290" /></p><h3><strong>Map Locator &amp; Directions</strong></h3><p>Listing owners can have their address shown for quick reference.</p><p>Additionally, that location will be shown on a map, providing quick access to directions for users.</p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-map-locator-directions.jpg" alt="" width="620" height="412" /></p><h3><strong>Ratings &amp; Reviews</strong></h3><p>Listing owners can build up their reputation by accumulating positive ratings and reviews.</p><p>That said, everyone has to start somewhere and may not have their reputation built up.</p><p><strong>Ratings and Reviews are always moderated and can only be submitted by registered users of the platform.<br /><br /></strong></p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-ratings-reviews.jpg" alt="" width="569" height="442" /></p><h3><strong>Direct Contact Info</strong></h3><p>To help people easily reach Listing owners and to help get Listings found in search engines, NAP (Name, Address, and Phone Number) is critical information to include in a Listing.</p><p>While including a Name (i.e. Listing Title) is a given, Listings can contain the following information, in an actionable format (ex. click-to-call) where possible, to make things even more convenient for users of the platform. </p><ul><li>Phone Number</li><li>Email</li><li>Website</li><li>Address</li></ul><h3><strong>Social Media Links</strong></h3><p>Links to Social Networks can be added to Listings.</p><p>When a link is added the name of the network and the corresponding icon is automatically added.</p><p>If someone chooses to click on one of the Social Networks, that network’s website will open in a new browser tab, so users can stay on the Listing.</p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-social-networks.jpg" alt="" width="565" height="119" /></p><h3><strong>Embed Video</strong></h3><p>Listing owners can include a link to one of their online videos (e.g. YouTube), which in turn embeds the video into their Listing.</p><p><strong>Video Examples:</strong></p><ul><li>Service Introductions</li><li>Product Introductions</li><li>Testimonials</li><li>Tips and Tricks</li></ul><h3><strong>Member Only Special Offers</strong></h3><p>Members gain access to Special Offers for products, services, and more.</p><p>We are always on the hunt for strategic partnerships in order to bring more value to the community.</p><p>If you are interested in potentially being a partner, please <a href="mailto:hello@domain.com?Subject=Partnership" target="_top" rel="noopener">reach out</a>.</p><h3><strong>Booking Integration</strong></h3><p>Calendly offers an easy, <a href="https://calendly.com/" target="_blank" rel="noopener">no-cost solution</a> that allows people to schedule an appointment with you.</p><p>These appointments can sync up with your Google, Office 365, Outlook.com, Outlook, or Apple iCloud calendar.</p><p>It can take anywhere from 15-30 minutes to fully set up and test Calendly for one user, depending on your technical level.</p><p>For those that have Calendly set up and a qualifying Listing package, they can easily add the booking functionality to their Listing by simply copying and pasting in their Calendly profile link.</p><p><strong>Note:</strong> For those that have a Listing package including <strong>Personalized Listing Support</strong>, we can help you get your Calendly link added to your Listing and answer questions for no additional cost.</p><p>If you would like to hire us to assist with the actual set up of your account, you can do so by <a href="https://calendly.com/mycitycharlotte" target="_blank" rel="noopener">scheduling a Calendly appointment</a>.<br /><br /></p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-booking-integration.jpg" alt="" width="586" height="413" /></p><h3><strong>Link To Your Website</strong></h3><p>Those with a qualifying Listing package will be able to link directly to their own website from their Listing.</p><p>This allows Listings to get even more exposure and increase the likelihood of visitors running through your own sales funnel.</p><h3><strong>Image Gallery</strong></h3><p>Image Galleries are essential for showcasing products, services, and more.</p><p><strong>Up to 6 images</strong> can be uploaded to your gallery, for those with a qualifying Listing package.</p><p>Your image gallery also serves as your Listings cover image. This is the area at the top of your Listing that helps to quickly showcase what your Listing is about.</p><p>Note: If you do not upload any gallery images, we will automatically apply a default cover image to your Listing, using our branding.</p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-image-gallery.jpg" alt="" width="620" height="541" /></p><h3><strong>Bonus Image Gallery</strong></h3><p>Bonus Image Galleries are great to showcase portfolios, past event photos, and more.</p><p><strong>Up to 12 images</strong> can be uploaded to a Bonus Gallery, for those with a qualifying Listing package.<br /><br /></p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-bonus-image-gallery-full-1024x331.jpg" alt="" width="1024" height="331" /></p><h3><strong>Cloud Services Consultations</strong></h3><p>As a Microsoft Certified Partner, our team includes Microsoft Certified Professionals with extensive knowledge in Microsoft Cloud Solutions such as Office 365, OneDrive, and more.</p><p>With many decades of high-level IT consulting experience, we can provide a wide range of guidance.</p><p>For those who have purchased a qualifying Listing package, we offer 30-minute consultations where we can help you determine if Microsoft has a solution that fits your needs and requirements.</p><p>Get your consultation started by <a href="https://calendly.com/mycitycharlotte" target="_blank" rel="noopener">scheduling an appointment with us</a>.</p><h3><strong>Website Consultations</strong></h3><p>For those who have purchased a qualifying Listing package, we offer 30-minute consultations to assist you with your Website.</p><p>We cover elements such as design, optimization, security, maintenance, ongoing support, etc.</p><p>Get your consultation started by <a href="https://calendly.com/mycitycharlotte" target="_blank" rel="noopener">scheduling an appointment with us</a>.</p><h3><strong>Search and Listing Prominence</strong></h3><p><strong>Search Prominence</strong><br />Your Listing will appear above all standard (i.e. non-Featured) Listings in search and the only Listings that are given more prominence are Promoted Listings.<br /><br /></p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-search-prominence.jpg" alt="" width="395" height="906" /></p><p><strong>Listing Prominence</strong><br />Your Listing will appear, for a time, on our home page, a custom regional page, and a custom category page, giving it greater exposure.<br /><br /></p><p><img src="https://charlotte.spisesteder.dk/wp-content/uploads/2020/05/mycity-charlotte-listing-101-listing-prominence-1024x283.jpg" alt="" width="1024" height="283" /></p><h3><strong>Personalized Listing Support</strong></h3><p>For those with a qualifying Listing package, we will work with you one-on-one, to make your Listing the best it can be.</p><p>Please note that there may be some features that are not available just yet. If you would like to find out prior to scheduling an appointment, please <a href="mailto:hello@domain.com?Subject=Personalized Listing Support">send us an email</a>.</p><p>Otherwise, feel free to get started by <a href="https://calendly.com/mycitycharlotte" target="_blank" rel="noopener">scheduling an appointment with us</a>.</p>			
			<h2>Listing Fields</h2>		
				NameTaglineDescriptionTypePrice RangeHours of OperationMerchPhone NumberContact EmailWebsiteAddressNeighborhoodReservationsVendor InterviewsFeaturesRelated ListingsImage GalleryBonus Image GalleryIntroduction VideoSocial PresenceRestaurant MenuEvent TicketsEvent Date			
				<h3><strong>Name</strong></h3><p>This is a <strong>required</strong> field.</p><p>In <strong>52 characters or less</strong>, add a name to help draw attention to or identify yourself, your brand, a service, or a product.</p><p>Include any of your keywords if they fit naturally, as this is good for SEO (Search Engine Optimization).</p><p>e.g. Charlotte Hotel</p><h3><strong>Tagline</strong></h3><p>This is an <b>optional </b>field.</p><p>In <strong>68 characters or less</strong>, add a tagline to help draw attention to or identify a brand, a service, or a product.</p><p>Include any of your keywords if they fit naturally, as this is good for SEO (Search Engine Optimization).</p><p>e.g. #1 Ranked Cajun Restaurant in Charlotte, North Carolina</p><h3><strong>Description</strong></h3><p>This is a <strong>required</strong> field.</p><p>Using a <strong>minimum of 120 characters</strong>, add details to help draw attention to or identify a brand, a service, or a product.</p><p>Include any of your keywords if they fit naturally, as this is good for SEO (Search Engine Optimization).</p><h3><strong>Type</strong></h3><p>This is a <strong>required</strong> field.</p><p>This field allows you to categorize your Listing, to help users further fine-tune their searches.</p><ul><li>Shop</li><li>Hotel</li><li>Park</li><li>Conference</li><li>Golf Course</li><li>Concert</li><li>and more</li></ul><h3><strong>Price Range</strong></h3><p>This is a <b>required </b>field.</p><p>The price range is a rough estimate of the cost of goods and/or services being provided and can heavily influence customer decisions.</p><h3><strong>Hours of Operation</strong></h3><p>This is an <b>optional </b>field.</p><p>Let people know when an establishment is open for business, when services can be rendered, etc.</p><h3><strong>Merch</strong></h3><p>This is an <b>optional </b>field.</p><p>Short for &#8220;merchandise&#8221;, this field is used to add products to your Listing, in turn creating your own store.</p><p>Before adding products to your store, you will first need to contact us so we can make the products available for you to add.</p><h3><strong>Phone Number</strong></h3><p>This is an <b>optional </b>field.</p><p>If you supply your phone number it will be shown on your Listing and will also provide click-to-call functionality for users.</p><p><strong>Tip:</strong> Listing a phone number accurately and consistently across all online platforms is critical for SEO (Search Engine Optimization).</p><p>e.g. (111) 222-3333</p><h3><strong>Contact Email</strong></h3><p>This is an <b>optional</b> field.</p><p>If you want to have email sent to an address other than the address you used when creating your account, you can use this field to specify a different address.</p><h3><strong>Website</strong></h3><p>This is an <b>optional </b>field.</p><p>Enter a link to your website, without the “https://” portion, as we will add that for you automatically.</p><p>e.g. charlottehotel.com</p><h3><strong>Address</strong></h3><p>This is an <strong>optional</strong> field.</p><p>If you want to have your location shown on various maps throughout the platform and/or provide driving directions, this field is required.</p><h3><strong>Neighborhood</strong></h3><p>This is a <b>required </b>field.</p><p>Selecting the correct neighborhood can be critical to the success of presenting your Listing throughout the website (e.g. neighborhood pages) and having it show up accurately in search results.</p><p>For your neighborhood, choose the one closest to the location that your Listing relates to.</p><p>If your neighborhood is not listed, please select any neighborhood to get started and <a href="mailto:hello@domain.com?Subject=Region%20Support" target="_top" rel="noopener">let us know </a>of any that we can add to the platform for you.</p><h3><strong>Reservations</strong></h3><p>This is an <b>optional </b>field.</p><p>Enter an online link to where reservations can be made.</p><p>Links should be entered without the “https://” portion, as we will add that for you automatically.</p><p>e.g. charlottehotel.com/reservations</p><h3><strong>Vendor Interviews</strong></h3><p>This is an <b>optional </b>field.</p><p>If you already use the Calendly booking solution, you can enter your profile link in this field so prospective vendors can get in touch with you.</p><h3><strong>Features</strong></h3><p>This is an <b>optional </b>field.</p><p>These are keywords that let users know the finer points in terms of what your Listing is offering.</p><ul><li>Accepts Credit Cards</li><li>Bike Parking</li><li>Near Train Stop</li><li>and more</li></ul><p>If your feature is not listed, please select any feature to get started and <a href="mailto:hello@domain.com?Subject=Amenity%20Support" target="_top" rel="noopener">let us know </a>of any that we can add to the platform for you.</p><h3><strong>Related Listings</strong></h3><p>This is an <b>optional </b>field.</p><p>If you have other Listings on the platform that you want people to know about, this is the field to make that happen.</p><p>Listings you wish to link to must be currently published on the platform and you must be the author for those Listings as well.</p><h3><strong>Image Gallery</strong></h3><p>This is an <b>optional </b>field.</p><p>This gallery also serves as the cover image of your Listing, so it is important for your images to be high-quality.</p><p>Upload <strong>up to 6 images</strong> that are <strong>600KB or smaller</strong> and for best results, gallery images should be 1980 x 1042 pixels and have a landscape orientation (i.e. wider than taller).</p><p>If gallery images are not added, we will apply a default cover image with our branding.</p><p><a href="mailto:hello@domain.com?Subject=Image%20Gallery%20Support" target="_top" rel="noopener">Let us know if we can help in this area</a>.</p><h3><strong>Bonus Image Gallery</strong></h3><p>This is an <b>optional </b>field.</p><p>This gallery is used to display additional images that are separate from your main gallery.</p><p>Upload <strong>up to 12 images</strong> that are <strong>600KB or smaller</strong> and for best results, gallery images should be 1980 x 1042 pixels and have a landscape orientation (i.e. wider than taller).</p><p><a href="mailto:hello@domain.com?Subject=Image%20Gallery%20Support" target="_top" rel="noopener">Let us know if we can help in this area</a>.</p><h3><strong>Introduction Video</strong></h3><p>This is an <b>optional </b>field.</p><p>You can upload a video to services like YouTube or Vimeo and paste the link here.</p><p>e.g. https://youtu.be/xyz</p><p><a href="mailto:hello@domain.com?Subject=Introduction%20Video%20Support" target="_top" rel="noopener">Let us know if we can help in this area</a>.</p><h3><b>Social Presence</b></h3><p>This is an <b>optional </b>field.</p><p>Providing links to Social Networks can improve your overall online presence and increase engagement.</p><h3><strong>Restaurant Menu</strong></h3><p>This is an <b>optional </b>field.</p><p>Display image-based versions of your restaurant menus.</p><p>Upload <strong>up to 3 images</strong> that are <strong>600KB or smaller</strong> and for best results, these images should be 1980 x 1042 pixels and have a landscape orientation (i.e. wider than taller).</p><p><a href="mailto:hello@domain.com?Subject=Image%20Gallery%20Support" target="_top" rel="noopener">Let us know if we can help in this area</a>.</p><h3><strong>Event Tickets</strong></h3><p>This is an <b>optional </b>field.</p><p>Enter an online link to where tickets can be purchased.</p><p>Links should be entered without the “https://” portion, as we will add that for you automatically.</p><p>e.g. charlottehotel.com/event-tickets</p><h3><strong>Event Date</strong></h3><p>This is a <b>required </b>field.</p><p>Since events are so closely tied to when they are happening, it is extremely important to enter accurate event dates, using this field.</p><p>Multiple dates can be entered, as well as recurring dates.</p>